Gastronomy that makes people stop

The challenge

In gastronomy the competition for attention is fierce, and photos of food are plentiful. Things Deli needed content that doesn't just show the dishes, but captures the craft and the atmosphere — so it stands out in a feed full of food.

The solution

We built an ongoing content flow around their own ingredients and dishes — sharp photos and appetising video — and set it into a new website where the food is at the centre. It positions Things Deli in their niche and gives them something to post that actually stops the thumb.

• →Appetising photo and video of dishes and ingredients
• →Niche positioning that matches their gastronomic profile
• →An ongoing content flow, so the channels never run dry